This public relations project was a rebrand of Closing the Gap Foundation, an official 501(c)3 non-profit in aid of cystic fibrosis relief. We were given the opportunity to work closely together with this foundation to communicate and address feasible challenges and objectives they currently obtain. In particular, we were tasked to focus on expanding their target audience to larger corporate sponsors and raise awareness on a global spectrum. My partner Sophia Laperle and I developed a variety of tactics and strategies to address their challenges and provide methods to achieve these goals. New and improved social media techniques and a website redesign played a key role in this innovation.
Through the outcome of this project, we developed an in-depth Public Relations Plan as well as a new and accommodating website.
Closing the Gap Foundation Website:
CURTIS MONAHAN 